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A PowHERful Market - Facts &s; Figures
Did you know that women directly spend or influence 80 cents of every consumer dollar spent? Did you also know that women make up 52% of the population? The basic description of the power of this market is that women comprise the majority of our population and they influence a massive majority of purchase decisions. This is not small potatoes. Even products that are targeted at men are influenced by the women in their lives. Understanding this consumer dynamic could be the key to your success. Goddess Concepts is committed to helping you understand the unique perspective of women and girls so that you will be able to reach them more effectively and in a way that is empowering, relevant and insightful. You both win!
- Facts & Figures coming soon!